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When I ask if she feels underestimated as a singer and performer, Rita’s energy levels rocket and she replies without pausing for breath.
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But this doesn't mean she forgets her manners: after apologising for keeping me waiting-it was fine, Rita, your PR took me to the pub-we crack on. She's wearing sneakers, a woolly hat and a puffy jacket, and has the look of someone struggling to keep her day on track. She's gone boxing, had a wax, viewed a flat "which wasn't right for me"-and now, before she records vocals in the room next door, she's sitting down for our interview. Today is technically "a day off", but Rita says she hasn't put her feet up. In subsequent years, Rita’s music career has sometimes looked to an outsider like an afterthought: one that ricocheted between unexpected gems like 2015’s infectious Charli XCX duet “Doing It” and misguided moments like the same year’s Chris Brown collaboration “Body on Me.”īecause of all this, I'm super-intrigued to find out what Rita is like IRL: is she the ultimate pop culture operator, or an uncommonly canny chancer? When we meet at a recording studio in west London-close to the council estate where she was raised by Albanian parents who emigrated from Kosovo when she was a baby, and the Portobello branch of shoe chain Size? where she worked before becoming famous-she's running about an hour late. The album's next single, "How We Do (Party)," which sounded like Katy Perry with added swearing, reached number 1 too. Rita’s A&R team had thrown everything at the wall, but it worked: "R.I.P." matched the success of "Hot Right Now" to become her second UK number 1 single. Lead single "R.I.P.", originally written by Drake for Rihanna, was co-produced by then-trendy drum-and-bass duo Chase & Status and Norwegian pop maestros Stargate. Still, this doesn't change the fact she's only ever released one album, 2012's Ora, which felt more like an attempt to cover every contemporary pop-R&B base than a coherent artistic statement. A meme laying her chopped and screwed "Anywhere" vocals over a performance by RuPaul's Drag Race contestant Aja has been retweeted over 1,000 times.
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For probably the first time in her career, Rita appears to have what I'll call "UK gay pop Twitter" on side. This year, she's racked up three top 10 hits in the UK: Clean Bandit soundalike electro bop "Your Song" (written by Ed Sheeran), a feature on typically housey Avicii single "Lonely Together," and her new single "Anywhere". In the months since Mail Online purported to reveal her impressive earning power, however, Rita's music career has ironically actually enjoyed a renaissance.